Picture"2012 Waterfront Blues in Toronto" image by mishlove1 (Michael Ishlove)
The annual Toronto Waterfront BluesFest returns for three days of free music at Woodbine Park.

My "The 2013 Waterfront Blues Festival in Toronto" introduces the dates, venue and lineup.

One Well Travelled Writing Tip

Actually I learned this writing tip from the response to a previous DeHaan Services article.

I noticed that several people found "Watch Fireworks in Toronto for Victoria Day 2013" by searching for a Victoria Day fireworks display in the neighbouring city of Mississauga.

I searched for that information, but apparently Mississauga only celebrates Canada Day with fireworks. Nonetheless, I added that information to my article, along with some other out-of-town suggestions.

That may have been my most successful article, in terms of page views in the week leading up to the Victoria Day weekend.

When writing about the 2013 Waterfront BluesFest in Toronto, I decided to mention a few other Canadian cities that will host blues festivals this summer.

The writing tip is to provide some help to those who find your site when searching for something related.

Remember to balance keeping the main focus on one topic with today's writing tip to include "something for everyone".

I could have written a definitive guide to all blues fests in Canada for 2013. That would have a focus, but the article would be huge.

I could have ignored the other cities completely. If anyone had found mine while looking for Windsor, that would have been more disappointing for that reader.

My rule of thumb is to give enough information that people can do a better search the second time; or to link directly to an official site.

By the way, that article's success elevated my "bounce rate" because people would read that page and then leave. Hopefully they were satisfied with what I'd written.

At least, there are several other Canadian cities hosting bluesfests this summer. If people found them by taking a detour through the Waterfront Blues Festival in Toronto, then my article was a

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    Mike DeHaan

    Mike DeHaan began writing professionally in 2010 as the sole proprietor of DeHaan Services.To see this information with the best background image, please refer to "About.Me",  befriend me at Facebook, or circle me at Google+.


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