Clients First; Write Second; Publicize Third
Mike DeHaan
Last night I finished writing my first and perhaps only article about the Doukhobors. I had planned to start today by publicizing that article in my social media and social bookmark sites.
However, a client came back with more details about a project, so that will be my top priority. Correction: two clients, so I made updates for one this morning and will deal with the other this afternoon.
Correction: the second client's work lasted until the early evening.
However, a client came back with more details about a project, so that will be my top priority. Correction: two clients, so I made updates for one this morning and will deal with the other this afternoon.
Correction: the second client's work lasted until the early evening.
Publicizing the Doukhobors
Sketch of Doukhobors in Gorelovka, Russia, 1893 by H.F.B. Lynch
This evening I finally publicized the article I published last night.
Normally I would try to do them in quick succession, if only to get that follow-up work done.
There is an argument, however, that if the publicist cares about the quality of the Google AdWords...and if the author does not, why does the publicist do the publicity?...it is better to wait until the search engines have found the keywords and decided which ads to place.
When I proof-read the published Suite 101 article, the ads are usually generic to the site. They mainly deal with web authoring, not with the subject of the article.
I was pleased to note that by this evening, the Google advertisements were indeed on topic.
Speaking of product placement, I had checked for appropriate keywords for this article when I was first drafting it. The advertising possibilities seemed infinitesimal. However, Amazon has a number of books about Doukhobors. I feel a lens coming on!
Normally I would try to do them in quick succession, if only to get that follow-up work done.
There is an argument, however, that if the publicist cares about the quality of the Google AdWords...and if the author does not, why does the publicist do the publicity?...it is better to wait until the search engines have found the keywords and decided which ads to place.
When I proof-read the published Suite 101 article, the ads are usually generic to the site. They mainly deal with web authoring, not with the subject of the article.
I was pleased to note that by this evening, the Google advertisements were indeed on topic.
Speaking of product placement, I had checked for appropriate keywords for this article when I was first drafting it. The advertising possibilities seemed infinitesimal. However, Amazon has a number of books about Doukhobors. I feel a lens coming on!