Picture"Map of Guildwood Park, Toronto" image by Mike DeHaan from Google Maps
For the second year in a row, I've adopted a thematic approach to covering the Toronto Doors Open event in DeHaan Services.

This year, "2013 Doors Open Toronto Opens New Doors and Spaces" covers "new" rather than "returning from previous years". I even had to cull that crop severely, since well over one hundred venues welcome visitors behind the scenes on that weekend each year.

One Writing Tip for a Theme

Today's one writing tip is very simple.

Choose a theme and stick to it.

That's especially important when your material threatens to overwhelm you.

In an article such as mine, where I'm drawing attention to a large event with many possibilities, there is no reason to list everything. Besides, that's what the official site does.

Instead, be a curator who selects and presents a bite-sized tidbit of information. Make that useful, informative and interesting.

Be sure to support your reader in digging deeper into the background material, but don't repeat everything they provide.

Check my article about Toronto Doors Open 2013. Even my selections needed sub-headings to organize the material.

Yes, if you're writing the definitive and comprehensive guide to the universe, you'll have to write a bit more. For most everyday articles, find an

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    Mike DeHaan

    Mike DeHaan began writing professionally in 2010 as the sole proprietor of DeHaan Services.To see this information with the best background image, please refer to "About.Me",  befriend me at Facebook, or circle me at Google+.


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    Flexible Sidebar

    Weebly's "Blog Author" widget from the Blog Sidebar's Elements menu provides a lot of flexibility. You can change both the title and the text.

    It has all the capabilities for text editing that you find in most Weebly text widgets.

    At this point, I don't see a way to code any HTML in this widget.

    The "Picture" does what you expect: it displays an image of your choice. I just added my home-made picture of "Copyright DeHaan Services 2013" as the top element in this sidebar on Jan. 22, 2013.

    The "Search Box" is a "Pro" feature; if you're paying for Weebly hosting, it may be worthwhile.

    The other widgets are pre-programmed to do what they say.

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