Therefore "when is Diwali?" is a remarkably popular search item.
But to answer that question in DeHaan Services, I had to include a "Toronto angle" in "Must Toronto Ask When is Diwali in 2012?".
Promoting my Diwali Article
My Writing Tip for Diwali
Because I was so surprised that the world asks "when is Diwali?", I did some quick research to check on other religious observances that depend on various lunar calendars.
By putting just a touch of that research into my article about Diwali, readers can learn a bit about different cultures and religions. More importantly, this demonstrates that many groups have similar challenges in maintaining their cultural or religious heritage.
From a purely selfish standpoint, it may attract a few more readers, if anyone searches for "Jainism", "Judaism" and "Easter" (for example) in one query!