"Map for Alexander the Great Parkette in Toronto" image by Mike DeHaan from Google Maps
The 2012 Scotiabank Toronto Waterfront Marathon is such a big, annual autumn Toronto event that it deserves at least two articles.

In DeHaan Services, "Special Notes for the 2012 Toronto Waterfront Marathon" presents several options for spectators to view and enjoy the race. It presents some other notes, as well. The main focus is on the event, rather than on the athletics. You might wonder why a small "parkette" is featured in the DeHaan Services article, so go ahead and read it.

In contrast, the DeHaan Fitness "Seniors Running for Fitness and Glory in Toronto Marathon" article moves from two senior runners, Ed Whitlock and Fauja Singh, towards inspiring people of any age to begin and maintain personal fitness programs.

Publicity Fit for Twin Articles about the Waterfront Marathon in Toronto

Naturally my Xanga blog has an article, "Preview for the 2012 Toronto Waterfront Marathon", which covers similar promotional ground.

Let's Run through a Double-Barrel Writing Tip

If memory serves, I'm serving a second helping in this writing tip.

The 2012 Scotiabank Toronto Waterfront Marathon truly provides far more material for articles than I could cover in a week.

The two articles that I did write have some minimal overlap. Certainly I researched both at the same time, and logged the notes together.

However, it would not make sense to emphasize an "autumn Toronto event" in my Fitness blog; nor to pursue both "seniors exercise" and "where to watch the marathon runners" in the same DeHaan Services article.

So, for an encore performance as a writing tip, consider writing multiple articles from one basic inspiration; but only when they will focus on different themes and potentially appeal to different audiences.

Hopefully my two approaches based on the single 2012 Scotiabank Toronto Waterfront Marathon will toe the line I just set for "appeal".

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    Mike DeHaan

    Mike DeHaan began writing professionally in 2010 as the sole proprietor of DeHaan Services.To see this information with the best background image, please refer to "About.Me",  befriend me at Facebook, or circle me at Google+.


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