I barely got "Tommy Thompson Butterfly or 2012 Aloha Festival in Toronto" written for DeHaan Services before the Aloha Toronto Festival swung into action on Friday.

"Map for Tommy Thompson Park in Toronto" image by Mike DeHaan via Google Maps
I'm more and more happy with marking up a map to help point my readers in the right direction. The Leslie Street Spit, as Tommy Thompson Park may be known, deserves some direction. The parking lot would be hard to describe, although it didn't take me a thousand words.

Promoting my Butterfly and Aloha Festivals Article

Per my standard practice, my Xanga blog ("Toronto's first Aloha Festival and the 2012 Butterfly Festival") also provides publicity.

Today's Timely Writing Tip

Although my wife and I had ventured into Tommy Thompson Park last year for the Butterfly Festival, it had slipped my mind until last night's local paper arrived. "The Mirror" also publicized the 2012 Aloha Festival in Toronto.

Since the news arrived so late, I had to decide whether to bother with my article. My answer was "Yes". Why?

First, there was still plenty of time for people to go to those festivals.

Second, I suspect that few of the local papers outside our area would cover these summer Toronto events. From that standpoint, my article may have some benefit.

Finally, it primes the pump for next year. My "Lens of Annual Toronto Events" in Squidoo will serve as a reminder.

That brings me to my timely writing tip. Especially for online articles, you want perfect timing: publish just before the search engines will index your work, and just before people begin looking for your topic.

But unless you're more perfect than myself, sometimes you need to settle for "good enough" timing. Get the message out, admit you were not ahead of the curve, but make plans to seize the next opportunity. That's the end of my writing tip, based on squeaking out my article about the Toronto Butterfly Festival and the Aloha Toronto Festival 2012.

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    Mike DeHaan

    Mike DeHaan began writing professionally in 2010 as the sole proprietor of DeHaan Services.To see this information with the best background image, please refer to "About.Me",  befriend me at Facebook, or circle me at Google+.


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