Write about something useful. What did you need to learn? So share that with others!
In this case, I had the practical question "When is the Toronto New Year's Levée"?
It was surprisingly difficult to find and recognize the answer, because the home page for Toronto City Hall uses a rotating carousel of tidbits of news. I simply didn't stare at it long enough on my first visit or two.
An impractical follow-up question was "Who started this tradition"?
I answer both questions in my article, so go read it already!