Careful readers of "Four Cheap Events in Toronto for Halloween 2012" will find five events in the text, and some more in one of the reference links. I'd say that's quite the bargain.
Publicity for my Article about Cheap Toronto Hallowe'en Events
One Writing Tip at No Extra Cost
Ensure that your articles are organized. It helps your readers follow your reasoning.
When I began researching the "2012 Hallowe'en events in Toronto" topic, I was flooded with events that I wanted to include. However, I was not about to put more than a half-dozen into one article.
Chronological order is one obvious way to organize material, especially "events" in the past or future. You will notice that both today's "Cheap" article, and my recent "A Few Free 2012 Halloween Events in Toronto", list events based on start date, start time and end date.
However, that was not good enough to break up the topic into manageable chunks. Only one event actually falls on November 1st, so I couldn't divide the material into "pre-Hallowe'en" and "post-Hallowe'en" time periods.
In this case, I used "free admission, or with a charitable donation" versus "cheap admission, but not free". This happened to give me a pretty even balance in the numbers of events in each article.
Another option would be "downtown versus suburban", "east-west", "urban/rural" or some other geographic scheme.
Dividing into "child friendly", "pet friendly" and "adults only" could have worked as well, but I did not realize that until writing the second article. Normally I think of Hallowe'en as primarily for children.
This week I read one article whose author had trouble with the focus. Several topics and related suggestions were presented, but no single idea was developed convincingly.
The writing tip boils down to organizing your thoughts before committing words to electronic paper. Your readers will thank you for leading them along a clear path, even if it is haunted by ghosts during a cheap Hallowe'en adventure.