Picture"2009 Santa Claus Parade in Toronto" image by c'est la Viva
Perhaps the absolute favourite annual event in Toronto is the Santa Claus Parade. Naturally I've highlighted this free family event again, in my "Toronto Santa Claus Parade 2013 and Holly Jolly Fun Run".

But let's not leave the cities of the Greater Toronto Area (GTA) out of the festivities. One day later, I wrote "Five 2013 Santa Claus Parades in the GTA" to satisfy those readers.

Let's Promote Running in Winter, Too

Soon I also realized that the Holly Jolly Run was only one of a handful of winter running races in Toronto. Some of those are uniquely local; others are franchise events held throughout Canada.

So I wrote "Run Races to Keep Motivated for Winter Running" in my DeHaan Fitness... blog. Hopefully people will find it helpful, even if they don't live within Toronto or the GTA.

One Tactical Writing Tip

You may recall a previous writing tip that advised publicizing two closely-related articles at once, as a time-saving measure.

In this case, I knew from the start that "Santa Claus Parade" needed two articles: one for Toronto and one for the GTA.

You could argue that each city deserves its own article. Yes, true, especially if there are enough potential readers searching for their own "long-tail keywords".

One example of a long-tail keyword is "
Santa Claus Parade in Mississauga". The long tail starts with the word "in". The more your article sticks to one topic, the better for its rank for search engines.

On the other hand, there just aren't that many people in each GTA city who need to search online for their local events. In particular, the biggest events will advertise themselves; or people will remember from year to year. So it's not efficient for me to research enough for that many complete articles.

Back to the writing tip. Once you recognize a topic that can span multiple articles, decide on how you will split that material. In this case, "city by city" is obvious. The other day, I discussed a different split for another publication: group some items by popular category; and the rest by date.

The rest of the writing tip is to do the planning and research in one stage. Outline all your drafts before writing one article in full. Then review your plans: do they cover everything once, but nothing twice?

That's one approach for efficient writing while covering a topic thoroughly. Hopefully my 2013 Santa Claus Parade articles were thorough enough for my readers!

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    Mike DeHaan

    Mike DeHaan began writing professionally in 2010 as the sole proprietor of DeHaan Services.To see this information with the best background image, please refer to "About.Me",  befriend me at Facebook, or circle me at Google+.


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