But let's not leave the cities of the Greater Toronto Area (GTA) out of the festivities. One day later, I wrote "Five 2013 Santa Claus Parades in the GTA" to satisfy those readers.
Let's Promote Running in Winter, Too
So I wrote "Run Races to Keep Motivated for Winter Running" in my DeHaan Fitness... blog. Hopefully people will find it helpful, even if they don't live within Toronto or the GTA.
One Tactical Writing Tip
In this case, I knew from the start that "Santa Claus Parade" needed two articles: one for Toronto and one for the GTA.
You could argue that each city deserves its own article. Yes, true, especially if there are enough potential readers searching for their own "long-tail keywords".
One example of a long-tail keyword is "Santa Claus Parade in Mississauga". The long tail starts with the word "in". The more your article sticks to one topic, the better for its rank for search engines.
On the other hand, there just aren't that many people in each GTA city who need to search online for their local events. In particular, the biggest events will advertise themselves; or people will remember from year to year. So it's not efficient for me to research enough for that many complete articles.
Back to the writing tip. Once you recognize a topic that can span multiple articles, decide on how you will split that material. In this case, "city by city" is obvious. The other day, I discussed a different split for another publication: group some items by popular category; and the rest by date.
The rest of the writing tip is to do the planning and research in one stage. Outline all your drafts before writing one article in full. Then review your plans: do they cover everything once, but nothing twice?
That's one approach for efficient writing while covering a topic thoroughly. Hopefully my 2013 Santa Claus Parade articles were thorough enough for my readers!