Publicity for my article to wrap-up the 2012 Waterfront Marathon in Toronto
One Wrap-Up Writing Tip
Regular readers may have noticed that my DeHaan Services articles usually preview Toronto events, rather than report on my experience after attending.
Restaurant and entertainment reviews are well and good, because they are written from a first-person point of view and, especially, because the readers probably have the chance to go and enjoy the experience themselves.
Reviewing an annual event is different, since readers are unlikely to remember to attend the activity next year.
Therefore DeHaan Services presents previews.
The truly interested readers may then attend and garner their own impressions.
In the case of the Scotiabank Toronto Waterfront Marathon, however, I also highlight Ed Whitlock and Fauja Singh in the preview. It can be tricky to find the results if you're not used to digging through the news releases, so I think it adds value to include the follow-up information.
In this case, I had to work a bit to learn how Fauja Singh did in the 5Km. (Read my DeHaan Services article for the details!).
From a writer's view, the wrap-up article is a good way to cover a familiar topic with relatively little effort. I don't follow-up every event in Toronto, but some deserve that effort. The