"Ed Whitlock at Paradiso Restaurant" image by susayoun237 (Susan Young) under "attribution and share-alike license"
Featuring Ed Whitlock for the Toronto Marathon of 2012 was an easy choice when I wrote "Brief Results of the 2012 Toronto Waterfront Marathon" for DeHaan Services.

Publicity for my article to wrap-up the 2012 Waterfront Marathon in Toronto

Following my usual practice, my Xanga blog ("2012 Toronto Waterfront Marathon Wrap-up") also publicizes my article.

One Wrap-Up Writing Tip

My wrap-up writing tip is that it's sometimes good to offer a wrap-up, or closing, article after publishing a preview.

Regular readers may have noticed that my DeHaan Services articles usually preview Toronto events, rather than report on my experience after attending.

Restaurant and entertainment reviews are well and good, because they are written from a first-person point of view and, especially, because the readers probably have the chance to go and enjoy the experience themselves.

Reviewing an annual event is different, since readers are unlikely to remember to attend the activity next year.

Therefore DeHaan Services presents previews.

The truly interested readers may then attend and garner their own impressions.

In the case of the Scotiabank Toronto Waterfront Marathon, however, I also highlight Ed Whitlock and Fauja Singh in the preview. It can be tricky to find the results if you're not used to digging through the news releases, so I think it adds value to include the follow-up information.

In this case, I had to work a bit to learn how Fauja Singh did in the 5Km. (Read my DeHaan Services article for the details!).

From a writer's view, the wrap-up article is a good way to cover a familiar topic with relatively little effort. I don't follow-up every event in Toronto, but some deserve that effort. The

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    Mike DeHaan

    Mike DeHaan began writing professionally in 2010 as the sole proprietor of DeHaan Services.To see this information with the best background image, please refer to "About.Me",  befriend me at Facebook, or circle me at Google+.


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