DeHaan Services continues to inform residents of upcoming Toronto events with "Summerlicious 2012 Hosted by Top Toronto Restaurants".

"Mousaka at Ouzeri in 2010" by onlyandrewn (Andrew Nguyen)
Ouzeri is just one of about 180 participating restaurants. Even with a well-organized web site hosted by Toronto City Hall, Summerlicious deserves some extra explanation.

Promoting my Summerlicious Article

As always, my article also is featured in my Xanga blog ("Summerlicious 2012 Features Restaurants in Toronto").

Writing Tip from Summerlicious 2012

Today's writing tip is: add value when writing articles that ultimately point elsewhere. That's my main consideration in writing articles about Toronto events, since my blog post invariably includes a link to the event's own site.

It's one thing to be a restaurant critic or movie critic or travel reviewer. You go, have the experience, and share it with others. Generally, those others can decide whether it's worth following in your footsteps.

I prefer to write about upcoming events so people can choose to attend. My preference is for events that don't do a lot of publicity for themselves; why editorialize on behalf of someone who buys advertising copy?

I'd like to have the first site that people check when thinking about festivals in Toronto.

In fact, I've positioned my "DeHaan Lens of Annual Toronto Events" as both a calendar and hub for my Toronto Events articles.

The big trick, and the lesson that Reddit seems to try to teach me, is to add value beyond just pointing at someone else's comprehensive web site. That's a real trick, and I hope to master it sometime soon. My "Summerlicious 2012" article may or may not have that special ingredient.

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    Mike DeHaan

    Mike DeHaan began writing professionally in 2010 as the sole proprietor of DeHaan Services.To see this information with the best background image, please refer to "About.Me",  befriend me at Facebook, or circle me at Google+.


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