The organizers seem to know that it has to be enjoyable for the children. These Toronto events run at different libraries in the autumn of 2012 as well as the winter and spring of 2013.
Publicity for my Promotional Article on Shakespeare Activities for Kids
One Significant Writing Tip
Nonetheless, I think it is indeed significant that my article covers three seasons.
Most of my "Toronto Event" articles report on annual events that only occur once per year. Even a weekend-long opportunity such as Doors Open Toronto (2012) or longer ones like Toronto Bike Month (2012) are only relevant once per year.
This opportunity, for children to be enrolled in a program to enjoy Shakespeare, occurs three times. This means that I should publicize my article twice more, even if only in passing.
With any luck, the troupe behind the program will give encore performances in coming years.
The writing tip boils down to finding topics that can be revisited periodically. The "Saturday Shakespeare as kids activities" article should get publicity three times in