Why the Seasonal Search for Furniture?
As Nikki Willhite reported in "Shopping the Seasonal Sales", furniture sales regularly occur in February and August. Smart shoppers will scour the Internet for information just before these semi-annual sales events for furniture.
I had written several Suite 101 articles and Squidoo lenses in time for the January 2011 rush. As a service to my readers, and to any interested shoppers, I now present a recap of that material.
Writing Tip: Seasonal Interest
Many online writers live and die by finding key phrases that are heavily searched, as reported by Google's "Insights for Search".
Writing Tip: Maximize your article's exposure by publishing it just in time for a seasonal surge in search popularity.
Furniture Styles, both Ethnic and Designer
"Amish furniture", "Mennonite furniture" and "Shaker furniture" are three well-known ethnic furniture styles.
My introductory article, "Mennonite, Amish and Shaker Products" laid the groundwork for a small group of articles in Suite 101. At the time, I was writing a set about Mennonite history and beliefs, but knew that there would be interest in related furniture, as well as other products.
My focus in "The Clean Style and Quality Manufacturing of Amish Furniture" was, obviously, that the style is simple and "clean". Amish craftsmen take great care in the quality of their work.
"Shaker Furniture is Practical Christianity in Wood Furniture" pointed out that the Shaker philosophy of simplicity and functionality was embodied in their very furniture. As well, I wrote the "Shaker Furniture" lens to provide shopping opportunities.
Designer Furniture Styles
I also wrote a pair about "Mission furniture". The "Introducing Mission Furniture and the Mission Style" article was a more general report, including some background and history. The "Mission-Style Furniture" lens had the purpose of providing a showcase for some specific pieces.
My "Winsome Wood Furniture" lens put the highlight on the most popular furniture manufacturer in the Amazon empire.
Specific Types of Furniture
Each of the following lenses sticks to the subject of its title. (I am a firm believer in honest advertising).
"Coat Rack Stands" has remained my most popular lens.
"Casual Dining Chairs and Bar Stools" took some interesting research. There is a remarkably broad selection of bar stools and chairs available in this category, with combinations of metal, wood and leather.
"Wood Computer Desks" are another niche category. I decided to concentrate on "wood" rather than metal, and on desks designed specifically for computers.
Finally, the "Bed Bug Mattress Protectors" lens addresses a real and continuing problem, especially in urban settings. With no practical way to kill all the bed bugs and eggs that may be hidden in a mattress, people may resort to throwing it away. A much cheaper solution is to buy a high-quality plastic mattress protector and trap these long-lived bed bugs inside.
Writing Tips for Seasonal Topics
Maximize your article's exposure by publishing it just in time for a seasonal surge in search popularity. If you publish shortly after interest has waned, you've missed that boat.
Remind people about previous seasonal articles, much as I've done here. In fact, it is also smart to review and revise these articles, much as you would want to keep your blog or home site fresh and vibrant.