The most important fact in my article is that it reveals the date and venue for the free concert!
As always, I also publicize my article in my Xanga blog ("A Unity Festival for Toronto in 2012").
New Writing Tip based on my Toronto Unity Festival Article
First, be sure that you write something useful in your article. For the Unity Festival, I highlight the free concert and also provide background about the Unity Charity, all in one concise page.
Second, always provide a link to your major references. Your readers may need to find more details. The Unity Festival site provides the means to buy advance tickets at a discount from "at the door" prices. It would be irresponsible of me not to provide that link. In other cases, the reference links prove that you've done the research.
Just be sure that it was worth your readers' time to review your article before clicking to the reference. I certainly hope that was the case for anyone reading my article about the 2010 Toronto Unity Festival.