"2009 Santa Claus Parade in Toronto" image by c'est la Viva
It's rare that I promote two articles in one blog post, but "Tips on the 2012 Santa Claus Parade Route in Toronto" and "Free Events for the 2012 Grey Cup Festival in Toronto" both deserve mention.

My articles give a fair bit of information if you want to attend iconic events in Toronto.

The Toronto Santa Claus Parade is an annual event, begun more than a century ago to highlight the shopping season before Christmas.

"The CFL Grey Cup in 2006" image by roland (Roland Tanglao)
The Canadian Football League's 2012 Grey Cup championship game will be played in Toronto.

By lucky coincidence, the annual Toronto Santa Claus Parade weekend coincides with the start of the 2012 Grey Cup Festival. At least some Toronto Argonaut cheerleaders, and probably some CFL alumni, will join the Santa Claus parade.

So both articles link to the other. You could get a touch of football at the Santa Claus parade, and you'd need to avoid the parade route if you want to get to some of the other 2012 Grey Cup Festival events.

Promoting my Santa Claus Parade and Grey Cup 2012 Events Articles

As always, my Xanga blog ("The 2012 Grey Cup joins the Toronto Santa Claus Parade") also promotes my DeHaan Services articles.

A Double Writing Tip for Paired Events

Here is a double writing tip, but it has a bit of background first.

Both the annual Santa Claus Parade in Toronto, and the annual Grey Cup which is hosted by different Canadian cities, deserve some publicity.

Let's admit that both can budget for advertising. Normally I do not publicize professional sports. The fans can buy tickets elsewhere, and they would expect expert commentary in a blog. Those who don't care for the sport won't read my article about that event.

However, in my opinion, the Grey Cup Festival organizers did not promote the events nearly well enough for me to notice. As well, they do offer quite a packed program of free activities. That's precisely the DeHaan Services niche for articles about Toronto events: free or cheap, under-publicized, and interesting.

Then, these two events overlap on the calendar and nearly collide in downtown Toronto. I wanted to write about both; and I also had another article, "Reliable Pollster Report Card in 2012 Presidential Election", to write and publicize at the same time.

My first writing tip is that, when you write about conflicting events, or even about coincidences of any kind, is to note and admit the overlap in both articles. In fact, that could become the main message for at least one article. (That's not how I handled the 2012 Grey Cup "versus" the Santa Claus Parade in Toronto. However, I could have written about the scheduling conflict).

The second writing tip then deals with publicity for yourself. Go beyond a mere mention of the other topic; provide the article's title and link to it if it's online.

That's the approach I took in writing about both the annual Santa Claus Parade and the Grey Cup 2012 Festival in Toronto.

Leave a Reply.

    Mike DeHaan

    Mike DeHaan began writing professionally in 2010 as the sole proprietor of DeHaan Services.To see this information with the best background image, please refer to "About.Me",  befriend me at Facebook, or circle me at Google+.


    Circle me at Google+ with: .
    Google_+1 this post or page with:

    StumbleUpon this post or page with:

    Zoom me when it's Canadian content: .

    Friend me at Facebook.

    Tweet this article via



    Business Tips
    Writing Tip
    Writing Tips
    Writing Wordpress


    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    April 2011
    March 2011
    February 2011

    Flexible Sidebar

    Weebly's "Blog Author" widget from the Blog Sidebar's Elements menu provides a lot of flexibility. You can change both the title and the text.

    It has all the capabilities for text editing that you find in most Weebly text widgets.

    At this point, I don't see a way to code any HTML in this widget.

    The "Picture" does what you expect: it displays an image of your choice. I just added my home-made picture of "Copyright DeHaan Services 2013" as the top element in this sidebar on Jan. 22, 2013.

    The "Search Box" is a "Pro" feature; if you're paying for Weebly hosting, it may be worthwhile.

    The other widgets are pre-programmed to do what they say.

Check PageRank