"2009 Santa Claus Parade in Toronto" image by c'est la Viva
It's rare that I promote two articles in one blog post, but "Tips on the 2012 Santa Claus Parade Route in Toronto" and "Free Events for the 2012 Grey Cup Festival in Toronto" both deserve mention.
My articles give a fair bit of information if you want to attend iconic events in Toronto.
The Toronto Santa Claus Parade is an annual event, begun more than a century ago to highlight the shopping season before Christmas.
My articles give a fair bit of information if you want to attend iconic events in Toronto.
The Toronto Santa Claus Parade is an annual event, begun more than a century ago to highlight the shopping season before Christmas.
"The CFL Grey Cup in 2006" image by roland (Roland Tanglao)
The Canadian Football League's 2012 Grey Cup championship game will be played in Toronto.
By lucky coincidence, the annual Toronto Santa Claus Parade weekend coincides with the start of the 2012 Grey Cup Festival. At least some Toronto Argonaut cheerleaders, and probably some CFL alumni, will join the Santa Claus parade.
So both articles link to the other. You could get a touch of football at the Santa Claus parade, and you'd need to avoid the parade route if you want to get to some of the other 2012 Grey Cup Festival events.
By lucky coincidence, the annual Toronto Santa Claus Parade weekend coincides with the start of the 2012 Grey Cup Festival. At least some Toronto Argonaut cheerleaders, and probably some CFL alumni, will join the Santa Claus parade.
So both articles link to the other. You could get a touch of football at the Santa Claus parade, and you'd need to avoid the parade route if you want to get to some of the other 2012 Grey Cup Festival events.
Promoting my Santa Claus Parade and Grey Cup 2012 Events Articles
As always, my Xanga blog ("The 2012 Grey Cup joins the Toronto Santa Claus Parade") also promotes my DeHaan Services articles.
A Double Writing Tip for Paired Events
Here is a double writing tip, but it has a bit of background first.
Both the annual Santa Claus Parade in Toronto, and the annual Grey Cup which is hosted by different Canadian cities, deserve some publicity.
Let's admit that both can budget for advertising. Normally I do not publicize professional sports. The fans can buy tickets elsewhere, and they would expect expert commentary in a blog. Those who don't care for the sport won't read my article about that event.
However, in my opinion, the Grey Cup Festival organizers did not promote the events nearly well enough for me to notice. As well, they do offer quite a packed program of free activities. That's precisely the DeHaan Services niche for articles about Toronto events: free or cheap, under-publicized, and interesting.
Then, these two events overlap on the calendar and nearly collide in downtown Toronto. I wanted to write about both; and I also had another article, "Reliable Pollster Report Card in 2012 Presidential Election", to write and publicize at the same time.
My first writing tip is that, when you write about conflicting events, or even about coincidences of any kind, is to note and admit the overlap in both articles. In fact, that could become the main message for at least one article. (That's not how I handled the 2012 Grey Cup "versus" the Santa Claus Parade in Toronto. However, I could have written about the scheduling conflict).
The second writing tip then deals with publicity for yourself. Go beyond a mere mention of the other topic; provide the article's title and link to it if it's online.
That's the approach I took in writing about both the annual Santa Claus Parade and the Grey Cup 2012 Festival in Toronto.
Both the annual Santa Claus Parade in Toronto, and the annual Grey Cup which is hosted by different Canadian cities, deserve some publicity.
Let's admit that both can budget for advertising. Normally I do not publicize professional sports. The fans can buy tickets elsewhere, and they would expect expert commentary in a blog. Those who don't care for the sport won't read my article about that event.
However, in my opinion, the Grey Cup Festival organizers did not promote the events nearly well enough for me to notice. As well, they do offer quite a packed program of free activities. That's precisely the DeHaan Services niche for articles about Toronto events: free or cheap, under-publicized, and interesting.
Then, these two events overlap on the calendar and nearly collide in downtown Toronto. I wanted to write about both; and I also had another article, "Reliable Pollster Report Card in 2012 Presidential Election", to write and publicize at the same time.
My first writing tip is that, when you write about conflicting events, or even about coincidences of any kind, is to note and admit the overlap in both articles. In fact, that could become the main message for at least one article. (That's not how I handled the 2012 Grey Cup "versus" the Santa Claus Parade in Toronto. However, I could have written about the scheduling conflict).
The second writing tip then deals with publicity for yourself. Go beyond a mere mention of the other topic; provide the article's title and link to it if it's online.
That's the approach I took in writing about both the annual Santa Claus Parade and the Grey Cup 2012 Festival in Toronto.
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