My latest DeHaan Services article, "The Two-Weekend 2012 Beaches Jazz Festival Toronto", is a preview of the upcoming 2012 Beaches International Jazz Festival in Toronto.

"Beaches International Jazz Festival Toronto 2007" by beyond20khz (Josh Tidsbury)
Originally intended as a quick pointer to the official web site, this article grew because there are a number of details that people should learn easily. These details include the dates of the events, when roads will be closed, and a mention of the "secret crown jewels" hidden in the main site.

Publicity for my Article about the Beaches Jazz Festival 2012

As always, my Xanga blog ("The 2012 Beaches Jazz Festival Takes Planning") also publicizes my DeHaan Services article.

Writing Tip from the 2012 Toronto Jazz Festival

Today's writing tip is a minor confession. I had researched the main information for venues, dates and times. My plan was to quickly draft, proof-read and publish, since the official site has so much detail.

It took longer than expected, because I came to realize that my readers might especially need the details about road closures. The readers who are truly excited about the Beaches International Jazz Festival have already bookmarked the site.

However, my target audience includes those who will say, "But I wanted to drive along Queen Street that weekend...". They won't want to explore the official web site; they need some details up front.

Today's writing tip is to focus your article on the needs of someone in your target audience, whether they are the hard-core elite, the amateurs and newbies, or those who want to avoid the jazz festival scene altogether. Meeting those specific needs might take a bit more time and effort, but should be rewarding to your readers and yourself.
7/16/2012 01:55:07 pm

I also heard the news about it and research about it also, and great thing it made me so interested, one site that caught me was yours :)


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    Mike DeHaan

    Mike DeHaan began writing professionally in 2010 as the sole proprietor of DeHaan Services.To see this information with the best background image, please refer to "About.Me",  befriend me at Facebook, or circle me at Google+.


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