Publicity for my Article about the Beaches Jazz Festival 2012
Writing Tip from the 2012 Toronto Jazz Festival
It took longer than expected, because I came to realize that my readers might especially need the details about road closures. The readers who are truly excited about the Beaches International Jazz Festival have already bookmarked the site.
However, my target audience includes those who will say, "But I wanted to drive along Queen Street that weekend...". They won't want to explore the official web site; they need some details up front.
Today's writing tip is to focus your article on the needs of someone in your target audience, whether they are the hard-core elite, the amateurs and newbies, or those who want to avoid the jazz festival scene altogether. Meeting those specific needs might take a bit more time and effort, but should be rewarding to your readers and yourself.