Picture"The CFL Grey Cup in 2006" image by roland (Roland Tanglao)
My latest DeHaan Services article, "The First Free Event for Grey Cup 2013 in Regina", continues a popular annual topic.

Last year Toronto hosted the Grey Cup. I wrote a pretty popular article about the precious few free celebrations associated with the Canadian Football League's championship game (and festival), including the parade.

This year Regina hosts the Grey Cup Festival. So although it's not an "annual Toronto event", my blog will cover the freebies anyway.

Continuity in a Follow-Up 2013 Grey Cup Article

(Added this section Nov. 17, 2013): I followed up the above article with "More Free Events for the 2013 Grey Cup in Regina".

I was pleasantly surprised to find a dozen free events in Grey Cup Festival week; more if you count the repeating items. This list of free Grey Cup events should find more favour among hard-core sports and music fans, compared to the first which had a decided "arts" appeal.

One Writing Tip for Continuity

(Updated this section Nov. 17, 2013, after added the second DeHaan Services article).

A standard piece of advice for writers, and especially for bloggers, is to build a niche and stay within it. Your readers want to feel comfortable with your style and your topics. On the other hand, you have to write something novel from time to time; otherwise you become the boring old geezer who always tells the same tired story.

Here I've publicized two articles that follow one theme in my blog: free or frugal annual events. However, I've broken away from my usual geographic limits of Toronto and its suburban neighbours.

Will this article attract new readers who specifically want to learn how to do the 2013 Grey Cup Festival in Regina "on the cheap"? Or will it be ignored by loyal readers who really only care about Toronto? It's an experiment.

The writing tip is to take deliberate steps to expand your niche: make changes but with some continuity. Stretch one dimension at a time, but keep another constant.

With these articles about the Regina Grey Cup Festival, I've stretched my geography while keeping the "cheap" approach. Perhaps some other time I will write about spending big bucks in Toronto: that would reverse the dimensions that change or stay constant.

So feel free to expand your niche when it may make sense for your current readers and also attract new ones.

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    Mike DeHaan

    Mike DeHaan began writing professionally in 2010 as the sole proprietor of DeHaan Services.To see this information with the best background image, please refer to "About.Me",  befriend me at Facebook, or circle me at Google+.


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