Since I was surprised by a full-page newspaper ad a day after it started, the title "The Secret 2012 Waterfront Festival at Toronto Sugar Beach" seems appropriate.

"Toronto Sugar Beach Skyline" image by Loozrboy
The surprise was that this had escaped my attention. Normally I would be all over a summer event in Toronto, especially one on Queen's Quay at the waterfront.

Naturally, my waterfront festival article has also been publicized in my Xanga blog ("The Poorly-Kept Secret of the 2012 Toronto Waterfront Festival").

A Writing Tip from the 2012 Waterfront Festival in Toronto

This writing tip is not a big surprise to anyone who uses Search Engine Optimization techniques.

My article has a few very generic words that people might seek, such as "festival" and "waterfront".

I'd hate to guess how many waterfront festivals are held around the world. I do hope to log all, or most, of the annual festivals held in Toronto; but even that number will be quite large.

To have a hope of finding readers who care, I used "long tail" keywords throughout my article. Specifically, I added "in Toronto" at the end, or "Toronto" at the start.

By making the story local, I'm making it easy for search engines to recommend my article to people who look for "(something) in Toronto". I won't show up for those looking for events in Montreal, London or Paris; but that's fine by me.

Long tail keyword usage was one factor in my mind while writing about the 2012 Redpath Waterfront Festival in Toronto.

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    Mike DeHaan

    Mike DeHaan began writing professionally in 2010 as the sole proprietor of DeHaan Services.To see this information with the best background image, please refer to "About.Me",  befriend me at Facebook, or circle me at Google+.


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