My latest DeHaan Services article promotes another annual Toronto summer event, with an emphasis on one aspect of this large festival.

"Workshops of the 2013 Beaches Jazz Festival in Toronto" gives the basics of the Beaches Jazz Fest, but spends extra time on the free workshops. I think they may not get the attention they deserve; although some now require pre-registration, which is a good sign.

One Writing Tip about Links and SEO

SEO, or Search Engine Optimization, refers to a set of practices that encourage search engines to report your articles for their appropriate keywords. Many online authors work at SEO in order to build their readership. Covering key topics several times helps make a site more authoritative on those topics; this is part of SEO.

Since I've been writing in a niche about "annual Toronto events" for over a year, some topics have begun to reappear.

I'd covered the Toronto Beaches Jazz Festival last year. This year, the "Hennessy Talent Quest for Toronto Beaches Jazz Festival 2013" was an event in its own right, but also gave me a reason to build my reputation in the niche for the Toronto Beaches International Jazz Festival (as it is formally known).

Today's writing tip is that search engines will consider a site more authoritative on a subject that recurs on:

  • different pages of a web site;
  • various posts of a blog;
  • different articles in an online magazine;
  • pages linked because of common topics.
One of my articles already had a decent rank for one of the keywords associated with the Beaches Jazz Fest. I tried to leverage that advantage by writing the follow-up articles.

Another SEO process is to link from one article to another in your site. This only makes sense, of course, if these articles have related topics.

I usually update earlier DeHaan Services articles, such as the one for the 2012 Jazz Fest, with an early paragraph pointing to the 2013 version. Similarly, if I avoid covering the same information in the 2013 article, I will link back to the 2012 page.

It's the reader's choice whether to follow these links, but they tell the reader and the search engines that the site covers a topic in some depth.

Other examples of internal links in DeHaan Services are found in my articles about some annual marathon races and triathlon events, as well as fireworks celebrations for Canada Day or Victoria Day. Also, I've cross-linked my 2013 Canada Day articles for events in Toronto and those for Canada Day 2013 in the GTA (Greater Toronto Area).

Thanks for reading about linking for SEO in my Toronto 2013 Beaches Jazz Festival article.

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    Mike DeHaan

    Mike DeHaan began writing professionally in 2010 as the sole proprietor of DeHaan Services.To see this information with the best background image, please refer to "About.Me",  befriend me at Facebook, or circle me at Google+.


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