I wrote about two summer Toronto events in my latest DeHaan Services article, "Toronto Ashkenaz Festival 2012 at Harbourfront or BuskerFest?".
"Harbourfront Centre on Canada Day 2006" image by athena kay
My first thought was that I could present the article as a battle between two simultaneous festivals, but then realized that there is no scheduling conflict between BuskerFest Toronto 2012 and the Ashkenaz Festival. Nonetheless, I put both into one article.

Publicity for my BuskerFest or Ashkenaz Festival Article

As usual, my Xanga blog ("Double Up Toronto BuskerFest 2012 then the Ashkenaz Festival at Harbourfront") also throws its promotional weight behind my article.

Writing Tip from a Double Festival Article

Today's writing tip boils down to "try what I did or didn't do". Let me explain.

I knew that Buskerfest was imminent when I began writing the article on Aug. 21. In fact it starts today, Aug. 23, 2012.

At that time, I had flagged the 2012 Toronto Ashkenaz Festival as another Toronto event that I wanted to cover. Thinking that they were simultaneous, I decided to put both into one article.

The hook was to present a scheduling conflict.

As I finished researching the Ashkenaz festival, I realized it was more than a week from starting; there was no problem with the schedules.

Re-read the first paragraph of my article to see how I flipped from the conflict in the title to the resolution.

My writing tip is that, for this article, I decided to stay with the planned structure. So I presented the two summer Toronto events in the one article.

On the other hand, I could have changed the title and kept the focus on Buskerfest. That would have allowed me to dedicate a separate article to Ashkenaz next week.

So, again, the writing tip is to make a conscious choice when you realize that your plans don't quite match reality. Should you stick with the plan but make sure the content is accurate? Should you switch to Plan B (or invent one on the fly)?

Try each approach over the next few times you find yourself in a pickle such as mine, when I mistakenly thought that the 2012 Toronto BuskerFest was scheduled for the same dates as the Ashkenaz Festival at Harbourfront.

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    Mike DeHaan

    Mike DeHaan began writing professionally in 2010 as the sole proprietor of DeHaan Services.To see this information with the best background image, please refer to "About.Me",  befriend me at Facebook, or circle me at Google+.


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