Publicity for my BuskerFest or Ashkenaz Festival Article
Writing Tip from a Double Festival Article
I knew that Buskerfest was imminent when I began writing the article on Aug. 21. In fact it starts today, Aug. 23, 2012.
At that time, I had flagged the 2012 Toronto Ashkenaz Festival as another Toronto event that I wanted to cover. Thinking that they were simultaneous, I decided to put both into one article.
The hook was to present a scheduling conflict.
As I finished researching the Ashkenaz festival, I realized it was more than a week from starting; there was no problem with the schedules.
Re-read the first paragraph of my article to see how I flipped from the conflict in the title to the resolution.
My writing tip is that, for this article, I decided to stay with the planned structure. So I presented the two summer Toronto events in the one article.
On the other hand, I could have changed the title and kept the focus on Buskerfest. That would have allowed me to dedicate a separate article to Ashkenaz next week.
So, again, the writing tip is to make a conscious choice when you realize that your plans don't quite match reality. Should you stick with the plan but make sure the content is accurate? Should you switch to Plan B (or invent one on the fly)?
Try each approach over the next few times you find yourself in a pickle such as mine, when I mistakenly thought that the 2012 Toronto BuskerFest was scheduled for the same dates as the Ashkenaz Festival at Harbourfront.