Picture"Salsa Dancers in Bangkok" image by Bailaqui (Bailaqui Apps)
My recent DeHaan Services article, "The 2013 Salsa on St. Clair Street Festival in Toronto", previews the 9th anniversary of a Latino dance festival that is an annual summer free event in Toronto.

The Search for a Writing Tip

This writing tip is more about the search for a street festival.

One Reddit comment about a recent street festival on St. Clair Avenue led me on an online search. The "Salsa on St. Clair" street party was the only useful search result; but the date was in the future.

So the comment on Reddit was actually about the Corso Italia, which was part of my earlier "Five Free Toronto Events for July 6-7, 2013" article. Corso Italia did not have the phrase "street festival", so I didn't find it in that recent search. If the comment had accurately said "Corso Italia", then I wouldn't have bothered looking for "street festival".

Luckily the Salsa Festival did use that phrase, and fit right in with my theme of "free or frugal annual events in Toronto".

Today's writing tip is to change your search criteria. If I usually seek "street festival", maybe I should also look for "road closure" or "street party" or "annual event" or "outdoor festival".

If you search for a style of music, try some variations. If you want a location, change it up with "in Toronto" versus "near Toronto", "downtown Toronto", "suburban Toronto" as well as north/south/east/west variations. Go to a thesaurus for synonyms, if you must.

Certainly you may find a lot of useless results. I'd have to wade through a lot of "road closures" for street repairs before finding a "street festival". But that might be an outdoor event that I would have missed otherwise!

Varying your search helps you cover your topic more thoroughly than you could otherwise accomplish. It will also expand the number of keywords in your articles; that may translate into more readers finding you in their searches.

Much like I found the 2013 Salsa on St. Clair Street Festival thanks to a

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    Mike DeHaan

    Mike DeHaan began writing professionally in 2010 as the sole proprietor of DeHaan Services.To see this information with the best background image, please refer to "About.Me",  befriend me at Facebook, or circle me at Google+.


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    Flexible Sidebar

    Weebly's "Blog Author" widget from the Blog Sidebar's Elements menu provides a lot of flexibility. You can change both the title and the text.

    It has all the capabilities for text editing that you find in most Weebly text widgets.

    At this point, I don't see a way to code any HTML in this widget.

    The "Picture" does what you expect: it displays an image of your choice. I just added my home-made picture of "Copyright DeHaan Services 2013" as the top element in this sidebar on Jan. 22, 2013.

    The "Search Box" is a "Pro" feature; if you're paying for Weebly hosting, it may be worthwhile.

    The other widgets are pre-programmed to do what they say.

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