"Can You Beat the Toronto Muhtadi International Drumming Festival 2012?" provides a quick guide to this annual event that celebrates percussion.
My article includes some tips on getting there, and prominently features a link to the festival's own site.
Another Promotion for my 2012 Drumming Festival Article
A Writing Tip for the Drum Festival
The comment said, in effect, that in Reddit one should post the link to the event's own site, rather than a link to one's blog article.
Fair enough. I actually risk the wrath of Google by putting a link to the organizer's site at the start of my article. That may lead people to click away instantly, giving me a high "bounce rate" and a lower rank in Google.
On the other hand, I don't get paid to publicize these events, and I'm not an insider. Unless there is truly a public good to be gained, there's little reason for me to do something so simple.
On yet another hand, my article might be helpful in highlighting some salient details that are otherwise buried in the main site, or missing altogether. One example of my added value is my advice on TTC routes for those heading to the Toronto Muhtadi International Drumming Festival. That was above and beyond what the drum festival noted.
So the writing tip is to be sure you are adding extra value beyond what was readily available from your sources. Some magazine sites want exclusive interview quotes; my own tactic is to bring in something extra from other sources.