My DeHaan Fitness site had been neglected since Mayor Rob Ford's public weight-loss attempt ended and I wrote "Toronto Mayor Rob Ford Ends One Cut the Waist Challenge".
My new article is slanted towards encouraging people to begin or renew their personal fitness programs, using the best high school athletes in Ontario as their inspiration.
My article provides the full list, with dates and venues in one compact and easy-to-read list.
Promoting my Ontario Summer Games 2012 Article
One Ontario Summer Games "Writing Tip"
Recognize situations where the primary source gives too much information, or in a poor format. Then edit it down and make it as useful as possible.
In my view, the official site for the 2012 Ontario Summer Games thoroughly lists the events, venues, dates, and a lot more background material. However, it's split over two separate pages, and the length of the main page is pretty discouraging.
My improvement was to make a brief list, so it is a quick and easy read. If a reader already prefers a sport, she can quickly find it and decide whether to pursue it further.
So the writing tip is to think like an editor who wants to focus on serving a reader's immediate need. Be quick and accurate, like a fencer at the Ontario 2012 Summer Games in Toronto.