One of the points in my article is that the traditional media did not make me aware of this event. Nor did Vic Toews get his share of the spotlight. ("Vic Who"? Sorry, please just read my article to see why he's associated with getting Canadians ready for emergencies).
Shameless Publicity for Emergency Preparedness
Writing Tip: Why I Wrote about Emergency Preparedness
Instead, my public service goal was to point at the Canadian government's web site that does indeed have expert advice.
The "hook" for the article was that, as far as I knew, the traditional media had missed the story.
So today's writing tip is: find a worthwhile topic that others have missed; highlight your find; and point to the resource where the expertise can be found.