Normally I write about Toronto events there, but I just had to share an infographic that was contributed. Their group does a lot of research and makes great images to share their information.
Publicizing my Plastic Bag Article
One Long-Lasting Writing Tip
They want to maximize the number of readers for their material. They include a link to their site; that link actually passes the infographic forward to my article.
Therefore their site gets credit for page views when my page is loaded; at least that's what I think is happening.
In addition, their infogrphic shows their contact information. Anyone looking for them can easily trace them; which means more page-views and perhaps more interactions with interested readers.
In return, of course, I get some fresh and interesting content for my site.
So if you want to increase your online visibility, consider contributing some good material to someone you trust to give you the credit for the research and writing.
If you actively solicit content from others, you should be prepared for the question "Do you pay for my work"?
If someone volunteers material for you to share, and if it meets your standards for quality and topic, then it's almost certainly a good idea to make use of it.
Your regular readers might appreciate the break; their regular readers might find you; and it's possible for the search engines to like both of you better.
Even an unpleasant topic like pollution due to one-use plastic shopping bags might offer long-lasting benefits.