Today I added a blog note to
DeHaan Services. "
Anticipating Christmas and Kwanzaa 2011" recommends my seven seasonal articles for December 2011.
"Reindeer Rush Hour in Kuusamo, Lappland" by RukaKuusamo.com
Reindeer are so cute, and they remind us of Santa Claus, and therefore Christmas.
My articles have a pair for Kwanzaa entertaining, a pair for Christmas decorating, and a trio about reindeer. These articles are scattered between Environmental Graffiti and Suite 101.
Writing Tips
Today has a pair of writing tips.
First, consider writing at least some "evergreen" articles that you can re-publicize from time to time.
Second, do so! Promote your worthy-of-a-second-read articles.
In this situation, I now have a slightly different blog post in DeHaan Services plus the excuse to mention it in my social media and social bookmarking sites.
My latest
Environmental Graffiti article is "
Three Ways Reindeer Play it Cool".
"One Reindeer Pulling a Sled" by timo_w2s
Reindeer have a remarkable "third method" of keeping cool that surprised researchers.
I have a soft spot for reindeer, having previously written "Was Santa Claus the First to Domesticate Reindeer?" and "
The Reindeer Superpower: Ultraviolet Vision".
As always, I also publicize my article in DeHaan Services, although "
Reindeer Keep a Cool Head" does not add much to the discussion.
Writing Tip
Today's writing tip spins some of my recurring wisdom.
Keep an eye out for new variations on your previous themes. In this example, I had written about reindeer a couple times before. When I saw the news item about the reindeer cooling system, I knew that I already had some images for the topic and some background knowledge.
This differs from "plan and write a series", because you don't have to start with a group of articles in mind. Just keep an interest in old topics and see whether you can say something fresh about it.
My latest
Suite 101 article, "
Beyond the Lionfish Sting, the New Danger is to Eat Lionfish", reports on the latest hazard that
Lionfish pose to humans.
"Image of a Lionfish" by pindiyath100
Lionfish are really gorgeous, but the spines carry a nasty toxin. I'd written about them last year in
Environmental Graffiti ("
The Lionfish: Florida's Newest and Fiercest Predator").
Now they present a new problem.As always, I also publicize my article in DeHaan Services, although "
Beware of Lionfish Flesh as well as its Sting" does not add much to this discussion.
Writing Tip for SEO
Today's writing tip is to research and use the most popular keywords for your topic.
For example, I would have preferred "...Danger is Eating Lionfish" in the article's title. However, the keyword "eat lionfish" greatly outperformed "eating lionfish".
There's no point writing a superior title or sentence if no-one is looking for it.
By the way, that assumes you hope to have people find your article by way of searches. SEO, or "Search Engine Optimization", is a set of techniques to help your article beat out others when someone searches online for a keyword. Using a popular keyword means that more people may try to find your article.
Conversely, if you pick an unpopular keyword that no-one else writes about, you might get even more readers than if you compete in an overcrowded niche.
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