My latest DeHaan Services article promotes another annual Toronto summer event, with an emphasis on one aspect of this large festival.

"Workshops of the 2013 Beaches Jazz Festival in Toronto" gives the basics of the Beaches Jazz Fest, but spends extra time on the free workshops. I think they may not get the attention they deserve; although some now require pre-registration, which is a good sign.

One Writing Tip about Links and SEO

SEO, or Search Engine Optimization, refers to a set of practices that encourage search engines to report your articles for their appropriate keywords. Many online authors work at SEO in order to build their readership. Covering key topics several times helps make a site more authoritative on those topics; this is part of SEO.

Since I've been writing in a niche about "annual Toronto events" for over a year, some topics have begun to reappear.

I'd covered the Toronto Beaches Jazz Festival last year. This year, the "Hennessy Talent Quest for Toronto Beaches Jazz Festival 2013" was an event in its own right, but also gave me a reason to build my reputation in the niche for the Toronto Beaches International Jazz Festival (as it is formally known).

Today's writing tip is that search engines will consider a site more authoritative on a subject that recurs on:

  • different pages of a web site;
  • various posts of a blog;
  • different articles in an online magazine;
  • pages linked because of common topics.
One of my articles already had a decent rank for one of the keywords associated with the Beaches Jazz Fest. I tried to leverage that advantage by writing the follow-up articles.

Another SEO process is to link from one article to another in your site. This only makes sense, of course, if these articles have related topics.

I usually update earlier DeHaan Services articles, such as the one for the 2012 Jazz Fest, with an early paragraph pointing to the 2013 version. Similarly, if I avoid covering the same information in the 2013 article, I will link back to the 2012 page.

It's the reader's choice whether to follow these links, but they tell the reader and the search engines that the site covers a topic in some depth.

Other examples of internal links in DeHaan Services are found in my articles about some annual marathon races and triathlon events, as well as fireworks celebrations for Canada Day or Victoria Day. Also, I've cross-linked my 2013 Canada Day articles for events in Toronto and those for Canada Day 2013 in the GTA (Greater Toronto Area).

Thanks for reading about linking for SEO in my Toronto 2013 Beaches Jazz Festival article.

Picture"Drake Equation and Seager Equation" : Image by Mike DeHaan

My recent Decoded Science article, "The Drake Equation Estimated the Scope of the SETI Project", explains how one equation led to the attempt to detect radio transmissions from alien civilizations.

Why write a "preview" article? I published this online prior to the one in Decoded Science simply to stake my copyright claim to the original artwork: the detail from a spreadsheet I created for this project.

Also read my "The Equation that Launched 3.4 Million Hosts" to learn about the Canadian connection to a different approach to finding alien life on exoplanets. SETI is not the only project based on a simple math equation!

One Writing Tip for Superscript and Subscript in Math Articles

This writing tip actually applies anywhere you need to include superscripts or subscripts in online articles. Footnote numbers provide another example of superscript text. (But if your online editor automatically makes footnotes, then it will handle the superscript too).

Let's use that image from my Decoded Science article, and focus on the section at the bottom starting "Each 'N' is...".

The image shows two equations, but let's take just a tiny bit: "fp * ne".

The 'p' and 'e' should be subscripts, but let's make the 'e' a superscript instead.

In Weebly, click the "More" in the upper left menu (below "Basic" and "Multimedia"). You should see a "Custom HTML" widget. Drag it down like a paragraph or title widget.

Then type "f<sub>p</sub> * n<sup>e</sup> in HTML" into that "custom HTML" paragraph. See the next section for the result.

That custom HTML coding works in other online editors, too, so long as they give you an environment for coding HTML tags.

Custom HTML for Subscripts and Superscripts

fp * ne in HTML

From the Drake Equation to an HTML Writing Tip

Thanks for reading about the Drake Equation, crucial for the foundation of the SETI Institute. And an excuse for today's writing tip about HTML tags to create superscript and subscript text.
Picture"Father Figure carving on Mouissac Cathedral" image by Ruth Temple (RuTemple)
My latest DeHaan Services article, "Ideas for Fathers Day 2013 in Toronto", suggests readers choose between two music festivals in Toronto that end on the Fathers' Day weekend.

Of course, readers could attend both free events and use the money saved to buy a simple Fathers' Day gift.

One Fatherly Writing Tip

While writing the publicity notes for this Fathers' Day article, I realized that I had missed the opportunity to use one of the popular tools in the web writer's kit.

I made amends by employing that tool in this Weebly article. Can you recognize it now, before I explain this writing tip?

Many online articles, and even print magazine articles in bygone years, include a number in the title.

"Top Ten" or "97 Ways" are typical leaders in titles. Online articles usually stick with a dozen or fewer. No-one wants to read a lengthy list from a web site.

Magazines could hope that readers would recognize the value of a long and comprehensive list.

No matter the size of the number, the value is that the reader recognizes a promise that the article will cover that many points, and then reach a conclusion. There's no fear that the article will be continued over multiple sessions. With short lists in online articles, there's no feeling of intimidation. (You only need to remember a handful of "weird tricks"; how often have you seen that phrase in an online ad)?

You don't need to use that approach in every article, unless you really want to build a reputation as that "simple six" guy.

Nonetheless, I missed out on my first chance to stick a number into the title of this primary article. (I have done this before in DeHaan Services; both "Three Themes for Doors Open Toronto 2012" and "Three Outdoor Carol Events in Dec. 2012 in Eastern Toronto" were viewed by several readers on June 3, 2013).

Shortly after writing this article, I wrote another in DeHaan Services with a number leading off the title. "8 Fun or Charity Fitness Events in Toronto on June 9, 2013" had to cover a lot of ground. In fact, these are not the only eight events that I've publicized for that same weekend.

So sometimes I heed my own writing tips; today this article's title says that I wrote about two music events in Toronto for the 2013 Fathers' Day weekend.

Following my own Writing Tip

Picture"Urban Canadian Flags at HBC" by PinkMoose (Anthony Easton)
Since reporting on this writing tip, I've actually followed my own advice!

These Canadian flags illustrate yesterday's "A Dozen Venues for Canada Day 2013 Events in Toronto".

The day before, I'd written "Eleven Free Toronto GTA Fireworks Displays for Canada Day 2013". I think this garnered my highest readership for one DeHaan Services article in one day.

Last week highlighted "One Free Friday for the 2013 TD Toronto Jazz Festival".

I certainly have not completely shifted to numerology for my articles. The "2013 Redpath Waterfront Festival in Toronto" has the year, but not the number of things to do on Queen's Quay for this event.

On June 27, I used a number that was far too large for effective SEO in publicizing my Decoded Science article, The Drake Equation Estimated the Scope of the SETI Project“. I used "The Equation that Launched 3.4 Million Hosts": much too large to attract a numero-phile.

Finally for these examples, on July 4 I wrote "Five Free Toronto Events for July 6-7, 2013". That was a case of "hurry before it's too late", as you can see by the publication date. I'd hoped to write at least four separate articles, since any relationships among them only come in pairs. Also, there's something for SEO if you can put the actual event into the article's title. Nonetheless, it's attracting some readers on Friday the 5th, so perhaps that's a good sign.

Thanks for reading this lengthy writing tip based originally on my 2013 Fathers' Day article.

    Mike DeHaan

    Mike DeHaan began writing professionally in 2010 as the sole proprietor of DeHaan Services.To see this information with the best background image, please refer to "About.Me",  befriend me at Facebook, or circle me at Google+.


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    Flexible Sidebar

    Weebly's "Blog Author" widget from the Blog Sidebar's Elements menu provides a lot of flexibility. You can change both the title and the text.

    It has all the capabilities for text editing that you find in most Weebly text widgets.

    At this point, I don't see a way to code any HTML in this widget.

    The "Picture" does what you expect: it displays an image of your choice. I just added my home-made picture of "Copyright DeHaan Services 2013" as the top element in this sidebar on Jan. 22, 2013.

    The "Search Box" is a "Pro" feature; if you're paying for Weebly hosting, it may be worthwhile.

    The other widgets are pre-programmed to do what they say.

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