There was a significant deadline, too: today is one day after they won the Memorial Cup for men's junior hockey in Canada, and one day before the victory parade and celebration in Oshawa, Ontario.
One Writing Tip for a Victory Parade
"Seize the day".
I have lots of other tasks today, but it's really important to publish a timely or "breaking news" story while it's still relevant.
The same applies to publicity: make it known now, or it won't matter in the future.
If your article is like a seat on an airplane... if the plane takes off before the airline sells a ticket for that seat... then it was worthless.
Your news article is worth something, especially if it's published in time for someone to take action.
"Don't delay - write today".